May 8th is Mate Day at Outback Steakhouse. But not everyone’s mate can join them to celebrate.
So we created “ReplaceMates” hiring lookalike method actors to replace your friends who can’t join you on Mate Day at Outback.
Launch Film
On social we asked people to let us know about their flakey friends who can’t meet them on Mate Day.
May 8th ReplaceMates Documentary Film
On May 8th, we hired lookalike method actors to play people’s mates to meet them at Outback.
We filmed one of those stories.
ReplaceMate on left, Real friend on right
Role: Group Creative Director
Team: James Leake, Dylan Wagman