Slingin' Pizza
In 2024, I helped Pizza Hut accumulate over a billion earned media hits with several brand activations. ResZAmes: printing resumes on pizza boxes delivered to people’s potential employers, and the Personal Pan Pizza Hut: the most personal Pizza Hut ever - made for one person at a time. Check out the work in my ‘advertising’ section.
Niche Films for Marketers
To let media buyers know tubi has a niche genre for everyone, we created a genre on the tubi platform specificly for marketers. "The Call To Action" is the first film series featuring marketing professionals as the main characters. Watch the trailer on this post or visit www.sparkle-fizz.com to get redirected to the series page.
My White Whale Webby
After 10 years of having nominee and honorree status in the Webby Awards (inluding placing in the "Weird" Category 2012, 2014, 2017, 2018 and 2021), I finally snagged two winners via my advertising work for Netflix and nonprofit group RepresentUs. Pictured here are my Mischief teamates and I collecting our awards.
Servin' Pizza To Save Democracy
I recently opened up a Pizza Shop that only serves residents of gerrymandered districts.
On behalf of Non-Profit Represent.us through Mischief USA.
Click the image to play the recap vid.
Taking A Blunt Approach
I helped write and develop a campaign for Jay Z's cannabis brand, Monogram, with some provoking headlines speaking to the hypocrisy of America's drug policiies.
Jam is my jam apparently.
I created a Jam company that also is selling its website. See spacejam2.com for more info (or just watch the video below).
Proof Chicks Dig Registered Voters
Some new work for OKCupid proving that not registering to vote is America's biggest cockblock. Concepted while freelancing at MischiefUSA.
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Milking Muscles
This NFL Draft premiering Muscle Milk commercial stars QB Tua Tagovailoa, and I helped make it with the team at Adam&EveDDB.
Next-Gen Schoolhouse Rock'n
A campaign I helped create when freelancing @ 72&Sunny over a year ago just launched recently. It’s a crafty series of progressive videos from Cheerios to help make kids more inclusive. Check out the project here or in my advertising section.
UPDATE: Winner of One Show Gold, D&AD Graphite, Clios Silver & Bronze, Cannes Lions Bronze, LIA Gold.
Good Morning New York!
I was on the NY1 morning show with Pat Kiernan talking about my latest Board Game about the L train shutdown.
Helping Brooklynites Escape From Hell
Just launched a Kickstarter about a new game I co-created. It’s called Escape From Hell and players have to get from Williamsburg to Manhattan after the L train shuts down in 2019.
A Ted Talk about Hipster Traps
One of my street art projects, Hipster Traps, was featured in Jeff Greenspan’s Ted talk recently.
DATA-DRIVEN FOMO
To advertise NBA2k19 over the holiday season, I worked on a Billboard campaign letting gamers know that everyone around the world is playing the game right now, so they should be too.
See the whole campaign in my advertising section.
UPDATE: The campaign won an award at the Clio Sports.
As seen on TV
This summer I was fortunate enough to direct & animate a Logo ID for the SyFy network.
See more production pics here.
At NYC Design Week
HIKEA was featured during NYC's Design Week 2018, at the JonaldDudd exhibition in Brooklyn.
Roasted by Bill Maher
HIKEA, one of my side projects, was laughed at on HBO's Real Time with Bill Maher in the "New Rules" segment. (Apr 27, 2018)
Squeakeasies Webbys nomination
Well, it's the 4th time a project I've worked on has been nominated in the "weird" category of the Webby's. Squeakeasies, the hidden bars for rats I put around NYC, has some stiff competition from NASA and Rotten Apples in this year's show, but you know, "it's an honor just to be nominated" and such... For more info, here's a link.
A few nice words
A few nice words about me by my friends at Bushwick Daily, along with a really unflattering picture. LINK
A better rat trap
Launched my new art project, Squeakeasies: hidden bars for rats in NYC's biggest rodent-living neighborhoods. They're comically reviewed at Zagrat.com.
The project's been written up in the NY Post, featured on Brooklyn's News 12, and made the NY Magazine's Approval Matrix.
Using Slideshows and stuff
Had a quick chat with some students at Miami Ad School recently.