I don’t only write headlines, I also make them (in the news).
Below are selected articles from projects I’ve worked on.

ESCAPE FROM HEL(L) | Personal Project
The New Yorker: Andrew Cuomo and the Unwinnable L-Train Game
The New York Times: More fun than a year without subways
New York Post: This board game helps Brooklynites prepare for looming L-train shutdown
AM New York: L train shutdown board game is coming to help you through your commute
Bushwick Daily: Yes, There's a Board Game to Help You Cope with the L Train Shutdown
Bowery Boogie: ‘Escape from Hell’ with this L-Train Shutdown Board Game
AM New York: L Train Shutdown Fuels Kickstarter Board Game (Video)


HIKEA | Personal Project
Vice: There’s a show about building Ikea furniture on drugs
AV Club: Today’s challenge: assembling Ikea furniture while tripping balls
Mashable: Watch people put together IKEA furniture while high on YouTube channel HIKEA 
Fast Company: This YouTube Channel Is Devoted To People Assembling Ikea Furniture While On Drugs
AdWeek: How 2 Copywriters Convinced Strangers to Take Drugs and Try Building Ikea Furniture 
NY Daily News: Watch high people try building Ikea furniture on hilarious new ‘Hikea’ YouTube channel
NY Magazine: Approval Matrix 8/22/16: Lowbrow Brilliant
NY Post: These People Prove That Hallucinogenic Drugs And Ikea Furniture Don’t Mix
HBO: Real Time with Bill Maher: New Rules April 27, 2018, Trip Failn’ (video)


TUBI NICHE FILMS | Created at Mischief
AdAge: Tubi And Mischief Made Three Satirical Films About Media Buyers For Upfront Season
AdWeek: Tubi's B-to-B Upfronts Campaign Shows the AVOD Has Content for Everyone
Muse by Clio: As Upfronts Begin, Tubi Targets Marketers With Film Series
Campaign US: Tubi unveils satirical short films about advertisers ahead of Upfronts
MediaPost: Tubi’s Latest Ad Campaign Targets, Well, You


FROM ONE SECOND TO THE NEXT | Created at BBDO New York
LA Times: “From One Second To The Next is an Internet Hit”
Fast Company: Werner Herzog Directs “Don’t Text and Drive” Spot for AT&T
NY Times:  Werner Herzog says don’t text and drive
Rolling Stone: Werner Herzog tackles texting and driving in devastating documentary
NPR: Herzog Plumbs Guilt And Loss Wrought By Texting And Driving
Variety: Werner Herzog doesn’t want you to text and drive
No Film School: Werner Herzog is Changing the World with His Haunting Doc
AdWeek: Werner Herzog Makes It Heartbreakingly Simple—Don’t Text and Drive

PERSONAL PAN PIZZA HUTS | Created at Mischief
Washington Post Inside the world’s loneliest restaurant: A Pizza Hut for one
Time Out A one-person Pizza Hut booth is opening in NYC for two days only
Adage 11 Campaigns to know about
New York Times How Do You Get Kids to Read? Give Them Pizza.
Foodsided  Personal Pan Pizza Hut is the ultimate personalized dining experience
Daily Mail Pizza Hut launches a brand new pizza with a twist - and they're giving one MILLION away for free
Secret NYC Nostalgia Alert: A Pizza Hut Personal Pan Pop Up Will Make A Quick Stop In NYC


PIZZA HUT “RESZAMES” | Created at Mischief
CNBC Pizza Hut will print job seekers’ resumes on pizza boxes and deliver to employers in ‘the toughest job market’
AdAge Pizza Hut will deliver a pizza with your résumé on the box
Food & Wine Pizza Hut Is Helping Job Hunters With Its Latest Promotion — a Pizza Box That Doubles as a Resume
Entrepreneur Tired of Your Resume Being Ignored? Pizza Hut Will Deliver it — With a Free Pizza.
The Inspiration  Reszames — Don’t Just Send Your Resume, Deliver it With Pizza
Foodsided Pizza Hut helps job seekers deliver a resume that will get noticed
Dexerto Pizza Hut launches bizarre pizza box that doubles as a resume for your dream job

HIPSTER TRAPS | Personal Project
Gothamist: Hipster Trap Creators Have A History Of Duping Unsuspecting New Yorkers
Gawker: Someone is setting hipster traps in New York
AdWeek: PBR, American Spirit Cigarettes used bait hipster traps around NYC
Time: Hipster Hunter sets cardboard trap in New York City
PortablePress: Hipster Traps being left around NYC
Free Williamsburg: Meet the Urban Hunters who created the Hipster Traps
Ted Talk: Jeff Greenspan’s Ted Talk (video)
Bushwick Daily: The man behind the Hipster Traps


MONOGRAM: HYPOCRISY | Created at Mischief
Complex: Jay-Z’s Cannabis Brand Monogram Launches National Drug Policy Awareness Campaign
High Times: Jay Z’s Weed Brand Post Ads Calling Out Contradiction in Cannabis Laws.
AdAge: Jay-z’s Cannabis Brand Monogram Challenges the Hypocrisies of Weed Legislation
MuseByClio: Striking Ads From Jay-Z Battle Hypocrisy in Cannabis Laws
Fast Company: Weed Is Still Legal In States Where Farm Animals Isn’t
The Drum: Monogram: The Hypocrisy of America's Drug Policy Needs to End
The Stable: Monogram: The Power of Keeping it Superbly Simple


SIZZLER: REVISIT | Created at Mischief
People: Jodie Sweetin Pokes Fun at Sizzler in New Commercial: It’s ‘Still Open.’
AdWeek: After Winning Creative AOR, Mischief Reunites Sizzler With Jodie Sweetin After 35 Years
Muse by Clio: Full House's Jodie Sweetin Brings the Retro-Sizzle for Sizzler
AdAge: 'Full House” Actress Jodie Sweetin Relives her original Sizzler Ad
The Drum: Jodie Sweetin returns to Sizzler for throwback ad
Cinemablend: Watch Full House's Jodie Sweetin Poke Fun At Her Career In New Ad


SPACE JAM RECIPE 2 | Personal Project
AdWeek: 2 Creatives Troll Warner Bros. and Take Domain Name Squatting to the Next Level
MediaPost: Industry Vets Troll Warner Bros. With Space Jam Prank
Front Office Sports: Friends Set $1 Million Price Target for ‘Space Jam 2’ Domain Name


GERRY’S PARTISAN PIZZA | Created at Mischief
Eater: A Pizza Pop-Up Draws Attention to Gerrymandering by Offering Free Pies to District 37 Constituents
Adweek: Would you eat a Gerrymandered Pizza?
Adage: Texas Pizza Joint Serves Only To Select Customers To Show The Dangers Of Gerrymandering
Muse By Clio: 'Partisan' Pizza Shop Delivers Only to Homes Inside Gerrymandered Districts"
Business Insider: RepresentUs Launches Gerry's Partisan Pizza Shop
MediaPost: This Pizza Joint Is Very Selective About Who It Serves
The Drum: Politicized pizza parlor pushes electoral boundaries with gerrymandered delivery zones

ALPHA FOODS CLASS ACTION | Created at Mischief
Plant-Based News: Ronald McDonald, Colonel Sanders, Wendy ‘Launch Lawsuit’ Against Vegan Meat Brand
Totally Vegan Buzz: OMG: Fast food mascots are suing a vegan brand
The Beet: Ronald McDonald, Colonel Sanders Say Alpha Foods Tricked Them Into Eating Vegan
Yahoo Finance: Famous meat eaters launch lawsuit after accidentally becoming vegan
AdAge: Fast Food Mascots “Sue” Alpha Foods
AdWeek: Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans


DELTA TRAY ART PROJECT | Created at Wieden + Kennedy
The Guardian: High art? Delta Airlines invites artists to decorate in-flight trays
The New York Times: Delta and Coca-Cola Create Flying Art Gallery
The LA Times: This is what tray tables would look like if artists designed them
Creativity: Delta and Coke Turn Airline Tray Tables into an Art Gallery
It's Nice That: Noma Bar, Stevie Gee, Ping Zhu among 12 artists creating airplane tray tables for Delta
Fast Co.Create: The Next Frontier for Public Art? Airplane Tray Tables
Creative Review: Delta and Coca-Cola Team Up to Create an Art Gallery in the Sky


RIGHT ON TRACKS | Created at 72 & Sunny
AdAge:  Cheerios celebrates inclusivity, diverse families and more in these animated music videos
AdWeek: Like a next-gen Schoolhouse Rock, Cheerios launches 4 catchy animated shorts
The Ellen Show: Cheerios Celebrates Diversity with ‘It’s All Family’ (Video) 
MarketingDirecto (Sp): Cheerios educates children on love, self-acceptance and tolerance in this colorful and musical campaign
Colossal: Dozens of Expressive Puppets Encourage Kindness and Acceptance in a Series of Sing-A-Long Short Films


NETFLIX / LUCIFER: Sin Rewards Card | Created at Mischief
AdWeek: Netflix's Lucifer Urges Fans to 'Cash in on Sin' With Indulgent Ad and Sweepstakes
AdAge: Netflix Urges Fans to Cash In On Sin


OKCUPID: Cockblockers | Created at Mischief
AdAge: OKCupid says 'not voting is the world's biggest cockblock'


NBA2K19: Everyone’s On | Created at Butler Shine & Stern
SF Egoist: NBA2k Launches data driven campaign
The Drum: NBA 2K is infusing in-game statistics into its latest campaign


WEATHER CHANNEL | Created at BBDO NY
LBB Online: How BBDO NY messed with the weather on live TV 
AdAge: The Weather Channel Seeds Posters in New York, LA and Chicago to Tell You the Forecast


SETAPP | Created at Superheros NY
AdWeek: This brands ridiculous stunt shows even fishermen like shortcuts


NERD PIMP | Personal Project
Con Men Interviews: Creators of Nerd Pimp (Video)
BTN: 2013 NYC Comic Con - Pimping Isn't Easy For A Nerd! (video)


SQEAKEASIES | Personal Project
NY Post: These Rat Squeakeasies are a gentrification joke
Bushwick Daily: Giving Rats a place to "wet their whiskers" 
Bedford & Bowery: Don't rat out the mice-size Squeakeasies
Bowery Boogie: Squeakeasies are all the rage for area vermin
New York Magazine: Approval Matrix 11/27/17: Lowbrow Brilliant

LANDLORDS OF THE FLYS | Personal Project
Bushwick Daily: Not only are rents increasing but Lanternflys are everywhere

BED BUG HOTELS | Personal Project
The L Magazine: Street Art Project marks infested buildings with miniature bed bug hotels
HuffPost: Clever Street Art Brings Attention To Bug Infestations In NYC
Observer: Bed Bug Hotels the latest in public service art installations
Gothamist: Bed Bug Hotels popping up outside buildings with bed bugs
Bowery Boogie: Introducing Bed Bug Hotels
Pragmatikotita Greece: The street artist who "nails" New York hotels with bedbugs
NYPress: Hunter Fine creates cautionary street art installations for LES and EV apartment seekers