Coca-Cola and Delta came together to add a little happiness on flights in the place both brands meet up: on the tray table. For the Tray Art Project, we worked with 12 talented artists to create/paint/build/design art on tray tables, each one inspired by a different destination that Delta flies. A project I was a creative on at W+K NY.

We also put the originals on display at the Delta terminal at ATL Hartsfield airport.

The artists, or as the strategy people call them, "Influencers," posted their works-in-progress in the week leading up to the launch.

Screen Shot 2017-02-23 at 10.05.40 AM.png

Screen Shot 2017-02-23 at 10.05.30 AM.png

Screen Shot 2017-02-23 at 10.05.15 AM.png

Screen Shot 2017-02-23 at 10.05.03 AM.png

Screen Shot 2017-02-23 at 10.04.36 AM.png

Screen Shot 2017-02-23 at 10.03.17 AM.png

Screen Shot 2017-02-23 at 10.02.20 AM.png

Screen Shot 2017-02-23 at 10.01.56 AM.png

Screen Shot 2017-02-23 at 10.01.44 AM.png

Screen Shot 2017-02-23 at 10.02.10 AM.png

@Delta and Coca-Cola are teaming up with 12 incredible artists from around the world to bring art to the place where the two brands meet most often – the tray table. Click the link in our bio to learn more about this art gallery in the sky! #CocaCola #Delta #TrayArtProject #globalart || #amsterdam #atlanta #london #losangeles #mexicocity #newyorkcity #paris #saopaulo #seattle #seoul #shanghai #tokyo

A post shared by The Coca-Cola Company (@thecocacolaco) on Feb 10, 2017 at 2:02pm PST

The #TrayArtProject is now airborne. Together with our friends at @TheCocaColaCo, we brought in 12 artists to capture the flavor of 12 destinations, using only a tray table as their canvas. Keep an eye out for their work next time you fly.

A post shared by Delta Air Lines (@delta) on Feb 15, 2017 at 9:40am PST

The Guardian High art? Delta Airlines invites artists to decorate in-flight trays
The New York Times Delta and Coca-Cola Create Flying Art Gallery
The LA Times This is what tray tables would look like if artists designed them
Creativity Delta and Coke Turn Airline Tray Tables into an Art Gallery
It's Nice That Noma Bar, Stevie Gee, Ping Zhu among 12 artists creating airplane tray tables for Delta
Fast Co.Create The Next Frontier for Public Art? Airplane Tray Tables
Creative Review Delta and Coca-Cola Team Up to Create an Art Gallery in the Sky

Capri Sun // Kid-Noise Canceling Juice Drink

Outback // Replacemates