Coca-Cola and Delta came together to add a little happiness on flights in the place both brands meet up: on the tray table. For the Tray Art Project, we worked with 12 talented artists to create/paint/build/design art on tray tables, each one inspired by a different destination that Delta flies. A project I was a creative on at W+K NY. 

Los Angeles

Los Angeles

Shanghai

Shanghai

Amsterdam

Amsterdam

NYC

NYC

London

London

Seattle

Seattle

Paris

Paris

Seoul

Seoul

Tokyo

Tokyo

Sao Paulo

Sao Paulo

We also put the originals on display at the Delta terminal at ATL Hartsfield airport. 

The artists, or as the strategy people call them, "Influencers," posted their works-in-progress in the week leading up to the launch. 

The Guardian High art? Delta Airlines invites artists to decorate in-flight trays
The New York Times Delta and Coca-Cola Create Flying Art Gallery
The LA Times This is what tray tables would look like if artists designed them
Creativity Delta and Coke Turn Airline Tray Tables into an Art Gallery
It's Nice That Noma Bar, Stevie Gee, Ping Zhu among 12 artists creating airplane tray tables for Delta
Fast Co.Create The Next Frontier for Public Art? Airplane Tray Tables
Creative Review Delta and Coca-Cola Team Up to Create an Art Gallery in the Sky

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