Swedish Fish. A friend you can eat.
We came up with a rebranding campaign for the iconic tasty treat.
The insight we got from the planners was that people treat this candy like an edible toy. So, you know, we went for it with this cannibalistic retro-Swedish campaign. 

Launch TV: 

Print Campaign: 
(screen printed using original photography and design)

More TV:

Radio:

"Gold Cube" - Art Director's Club
"A Swing And A Miss" - Harvey Marco, former CCO.