SNICKERS FOR PEOPLE WHO MAKE MISTAKES WHEN THEY’RE HUNGRY
We put vending machines around the country in places where people do dumb stuff when they’re hungry.

(The machines gave a free Snickers to those who used a unique hashtag after prompted.)

Here’s a little summary film about them:

This activation was part of a larger Snickers “You’re Not You When You’re Hungry” campaign.
Case Study Below: