Based on the insight that NBA2k19, the video game, has 4+ million active users (which is a lot), we came up with a campaign using data-driven peer pressure to get gamers to feel FOMO if they’re not playing.
I wrote the line “Everyone’s On” and we make a buncha OOH, digital OOH and pre-roll videos featuring in-game statistics.
This digital board was updated daily based on number of users at peak game times.
LA Live digital boards / experiential
Here’s the case study that discusses all that analytics and real-time data we used to create the campaign.
And here’s me taking a selfie in front of one of the ads in New York. Sometimes you just gotta. 🤷♂️
This campaign won a Clio Sports Award