RIGHT ON TRACKS
As part of the Good Goes Round campaign for Cheerios, we launched a suite of songs to help parents broach timely topics with their children. The goal being to raise a kinder generation of kids, and create a more accepting, welcoming tomorrow.
Role: Concept & Copywriter, Freelancing @72&Sunny
"It's All Family"
This song shows the wide range of families in American society including those with single and divorced parents, same-sex couples, adopted and foster children, and more.
"Step Up"
This track takes on the topic of bullying and includes four steps that kids should take when they witness bullying. Additionally, the song reminds people that bullies “need love too.”
"JUST BE YOU"
This tune is all about kids feeling comfortable about what they think makes them different. There is a subtle, but lovely nod in the second verse of the song for transgender kids.
“Sit With Someone New”
This one encourages kids to sit with someone new at school and reminds them that the person they sit with today is not only a nice thing to do, but that person could end up being their best friend.
All the songs drove people to RightOnTracks.com – a central hub where people can sing along to the songs, teachers can download sheet music and find out more about Cheerios’ Good Goes Round mission.
The Songs also rolled out on Spotify at the beginning of the school year.
Notable Awards:
Cannes Bronze,
One Show Gold,
One Show Bronze,
D&AD Graphite Pencil,
Clio Silver, Bronze
London International Awards Gold