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Based on the insight that NBA2k19, the video game, has 4+ million active users (which is a lot), we came up with a campaign using data-driven peer pressure to get gamers to feel FOMO if they’re not playing.

I wrote the line “Everyone’s On” and we make a buncha OOH, digital OOH and pre-roll videos featuring in-game statistics.

 
 

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This digital board was updated daily based on number of users at peak game times.

This digital board was updated daily based on number of users at peak game times.

LA Live digital boards / experiential


Here’s the case study that discusses all that analytics and real-time data we used to create the campaign.


 
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And here’s me taking a selfie in front of one of the ads in New York. Sometimes you just gotta. 🤷‍♂️


This campaign won a Clio Sports Award


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