AT&T asked us to raise awareness to the dangers of Texting & Driving. Instead of a creating a traditional campaign, we worked with legendary documentarian Werner Herzog to create a feature length movie, From One Second To The Next, with the goal of reaching a larger audience. The documentary showcased the devastating aftermath of texting and driving accidents from the perspective of both victims and perpetrators.
To watch the full documentary click here.
The campaign, centering around the documentary, won a slew of industry awards and Variety Magazine called it “one of the most effective public service messages ever.” But more importantly, the film was adopted institutionally and is currently shown in over 47,000 high schools and drivers education programs around the world, enlightening an entire generation of new drivers.
Print:
Radio:
Some of the awards & recognition:
One Show 2014 - Gold, Branded Content
One Show 2014 - Silver, Long Form
One Show 2014 - Merit, Interactive
One Show 2014 - Merit, Documentary
Cannes 2014 - Silver, Branded Content
Cannes 2014 - Shortlist, Cyber
Cannes 2014 - Shortlist, Integrated
D&AD 2014 - In Book, Digital Film
LIA 2014 - Silver, Branded Content
Clios 2014 - Gold, Direct
Clios 2014 - Bronze, Branded Content
Comm Arts 2014, Campaign
AICP 2014 - Shortlist
Radio Mercury Awards 2014 - Integrated Campaign
Webbys 2014 - Public Service Finalist
Creativity Best of 2013 - Film